Mall management companies are those companies that help malls and retailers organize their retail space in a lucrative way. Some of the solutions for mall management provided by these companies are:
- Positioning a mall zoning
- Formulating the right tenant mix and its placement in a mall
- Promotions and marketing
- Facility management – infrastructure, traffic and ambience management
Positioning a mall zoning
Companies providing solution for mall management help in positioning a mall which means defining the category of services that will be offered based on demographics of the catchment, it also refers to finding an appropriate location of the shopping mall i.e. a good location in terms of factors like ease of accessibility , good visibility, etc. for example based on the demographics Select City Walk and Pacific Mall are located in South Delhi and the retail mix is also chosen keeping in mind the same. This is considered as one of the prime prerequisites for mall marketing.
Zoning – Formulating the Right Tenant Mix and Its Placement in a Mall
Zoning means the way a mall will be divided for the placement of various retailers – zoning in shopping mall management in India includes formulating the right tenant mix which will form an assemblage that produces optimum sales and generates revenue. The selection of the right anchor tenant is very crucial as it helps in establishing an appropriate tenant mix.
Promotions and Marketing
Promotional activities and events in the mall are an essential to mall marketing. Activities such as food festivals, store opening and celebrity visits help in increase the foot traffic and in turn sales volumes. Organising cultural events such as Diwali celebrations, Christmas celebrations, etc which is vital in attracting consumers to a mall. Retail mall management companies can work on marketing strategies for malls to meet the interests of the target audience.
Facility Management – infrastructure, traffic and ambience management
An important function of mall designing company is to management the infrastructure of the mall i.e. provide facilities to the tenants within the mall such as provision of adequate power supply, safety issues in case of emergency and miscellaneous issues related to signage, water supply, sanitation, etc.
Mall designing company mall designing companyis also responsible for designing the interior of the mall and maintaining the ambience – such as maintenance of gardens, fountains, chandeliers and any other such installations which maybe there in the shopping mall. Retail mall managementcompanies are also responsible for tracking the mall traffic.
Companies providing solution for mall management help in positioning a mall which means defining the category of services that will be offered based on demographics of the catchment, it also refers to finding an appropriate location of the shopping mall i.e. a good location in terms of factors like ease of accessibility , good visibility, etc. for example based on the demographics Select City Walk and Pacific Mall are located in South Delhi and the retail mix is also chosen keeping in mind the same. This is considered as one of the prime prerequisites for mall marketing.
Zoning – Formulating the Right Tenant Mix and Its Placement in a Mall
Zoning means the way a mall will be divided for the placement of various retailers – zoning in shopping mall management in India includes formulating the right tenant mix which will form an assemblage that produces optimum sales and generates revenue. The selection of the right anchor tenant is very crucial as it helps in establishing an appropriate tenant mix.
Promotional activities and events in the mall are an essential to mall marketing. Activities such as food festivals, store opening and celebrity visits help in increase the foot traffic and in turn sales volumes. Organising cultural events such as Diwali celebrations, Christmas celebrations, etc which is vital in attracting consumers to a mall. Retail mall management companies can work on marketing strategies for malls to meet the interests of the target audience.
Facility Management – infrastructure, traffic and ambience management
An important function of mall designing company is to management the infrastructure of the mall i.e. provide facilities to the tenants within the mall such as provision of adequate power supply, safety issues in case of emergency and miscellaneous issues related to signage, water supply, sanitation, etc.
Mall designing company mall designing companyis also responsible for designing the interior of the mall and maintaining the ambience – such as maintenance of gardens, fountains, chandeliers and any other such installations which maybe there in the shopping mall. Retail mall managementcompanies are also responsible for tracking the mall traffic.
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